Digital art direction · UX/UI · Shopify
Elixir, Grimoire & Sortilège
A redesign of the digital experience for Elixir, Grimoire & Sortilège, balancing tea-room reservations and online retail in a dark, immersive and easily manageable Shopify-ready system.
The brief
Clarify a rich fantasy universe without losing its atmosphere, while balancing reservations, editorial storytelling and online retail.
The intention
Preserve the brand’s existing photographs, names and enchanted copy, then organise them within a clearer commercial and editorial hierarchy.
The visual response
A dark visual system combining black, ivory, antique gold and plum, enhanced by discreet organic motion and a navigation structure designed for daily management.
The outcome
An immersive and legible experience faithful to the brand, ready for future Shopify operation by the owners.
- Digital art direction
- UX architecture
- Interface design
- Shopify preparation
- Animated interaction principles
An immersive redesign
The homepage balances shop access and reservations through a dark, elegant and readable editorial composition faithful to the brand world.
The Alchemist of Roses
A vertical fragment of the universe in which figure, vials and plants unfold across the full height in a detailed, immediately recognisable composition.
The Keeper of Vials
A more theatrical composition centred on a guardian figure, using red, black, deep green and aged metal for print.
The Red Elixir
A sculptural figure in which roses, ornaments and the vial merge into one silhouette, guiding the eye through the narrow format.
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