Brief & intention
Turn a request, reference or idea into a clear and actionable visual direction.
VIEWZ Training · Generative art direction
Midjourney & ChatGPT Images.Three days to turn your ideas into coherent, controlled and production-ready images.
Briefs, references, prompts, variations, consistency and selection: a practical course for moving from random generation to genuine art direction.
Who is it for?
For creatives who want to take back control.
No technical prerequisites. Discover image generation or structure an existing practice to achieve more precise, coherent and professional results.
- Graphic designers & art directors
- Photographers & filmmakers
- Communicators & freelancers
- Content creators
Skills
What you will master.
A complete progression designed to turn understanding into practical, repeatable methods.
Visual prompting
Describe subject, composition, light, optics, material and style with precision.
Consistency & variation
Stabilise a world, product or character and build a series rather than one isolated image.
Selection & finish
Evaluate, correct and prepare images for campaigns, presentations and editorial media.
Course programme
Three days. One complete progression.
The content remains adaptable to the participants’ level, sector and professional challenges.
Day 1 · Understand and get started
Foundations, tools and prompting
Understand image generation, compare Midjourney and ChatGPT Images, master the essential interfaces and build professional prompts.
Day 2 · Master and harmonise
Advanced production and visual consistency
Control Midjourney parameters and references, stabilise visual worlds and use ChatGPT Images for precise editing.
Day 3 · Animate and professionalise
Video, workflow, law and portfolio
Animate images, build a repeatable production workflow, understand the legal framework and complete a personal portfolio.
Detailed programme
Receive the full content, learning objectives and course schedule by email.
Email delivery
Where should we send the programme?
Enter your first name and email address. The complete programme will be sent automatically.
A focused progression alternating methods and workshops.
The format is defined according to your context and group.
Adapted exercises and individual guidance.
Your trainer
Ivan Loewinski, founder of VIEWZ Studio.
Graphic designer and web designer since 2009, web-design trainer since 2012 and AI practitioner for five years.
Art direction, calligraphy and AI-assisted creation are part of his daily practice. The course is grounded in that field experience: learning how to think with the tool, not simply click through an interface.
Price
Intensive training with immediate practical value.
Three days to build a method, develop your tools and leave with a plan suited to your work.
Additional individual coaching available on request.
€999 / participant
Your next step
Three days to move from an idea to a controlled visual series.
Let’s discuss your level, your practice and the outcomes you want to make concrete.